Take Pride in Your Ride Branding

Take Pride In Your Ride is an e-commerce car accessory company. My role was to create the logo, packaging, and branding. This section of my portfolio showcases a bit of the process and the various logos that were created before selecting the final logo. Take Pride in Your Ride is a luxury take on the car accessory word, which is why the packaging is so minimal. I drew inspiration from El Lissitzky. In my opinion, his approach to design is luxury at its core to be able to deconstruct and simplify. Overall the project was a success. We were able to sell a total of 2,000 car seats within the first month.