Forever Ruthless
Forever Ruthless is a streetwear clothing company that takes inspiration from Marcus Aurelius and his stoic philosophy. The brand is built on the principle that by embracing the stoic mindset, one can become unstoppable in the face of adversity. The company's mission is to empower and inspire individuals to be their best selves through the use of historical quotes and motifs. Whether it's through bold, graphic designs or powerful messages, Forever Ruthless aims to help its customers tap into the relentless determination and mental fortitude embodied by Marcus Aurelius. The brand's clothing is not only stylish, but it carries a meaningful message that helps to remind customers of the power of stoicism in everyday life.
My Role
As the creator of the logo and graphic for the t-shirts, I played a significant part in producing amazing sales conversion rates for Forever Ruthless.
Strong visual identity: I helped establish a strong visual identity for the brand. I made sure that the logo and graphic designs were eye-catching, memorable and reflective of the brand's values and message.
Brand recognition: I helped establish brand recognition by creating a logo and graphic designs that were easy for customers to identify.
Unique and Memorable designs: I created unique and memorable designs for the t-shirts which helped them stand out in the market. This attracted customers who were looking for something different and unique.
Complementing the overall brand story: I made sure that the designs I created for the t-shirts complemented the overall brand story and message of Forever Ruthless, which helped customers connect with the brand on a deeper level.
Creating a sense of exclusivity: I created designs that helped create a sense of exclusivity for the brand. This made customers feel special for owning a piece of clothing that's not easily available and that makes them stand out.
By creating a strong visual identity, brand recognition, unique and memorable designs, complementing the overall brand story, and creating a sense of exclusivity, I played a significant role in producing amazing sales conversion rates for Forever Ruthless.
