The Brief
Become an established brand in the tri-state market and create a loyal customer base. Use technology to complement the in-store experience and establish trust and credibility through excellent service.
I led the design of the first APC App.
led UX/UI design at APC, crafting an engaging app interface that elevates user experience, amplifying the brand's fashion-forward vision.
APC
Problem Statement
APC recognized the need to overhaul its outdated design to better align with its contemporary brand identity and provide users with an immersive and convenient platform for discovering, exploring, and purchasing fashion. The goal was to create an app that not only showcases APC's products but also enhances user engagement, elevates the shopping experience, and reinforces the brand's position as a leader in the fashion industry.
Project Goals
Update the app's design elements, visuals, and aesthetics to reflect APC's current brand identity, positioning it as a cutting-edge and fashion-forward company.
Improve the app's overall usability, navigation, and interactions to provide a seamless and enjoyable experience for users, encouraging them to explore and engage more effectively.
Develop a user-centric interface that facilitates effortless browsing and filtering, allowing users to discover APC's diverse product offerings with ease.
Optimize the app's layout, user flows, and checkout process to drive higher conversion rates, turning more visitors into satisfied customers and ultimately boosting revenue for APC.