JIA Branding

JIA is a home décor accessory company. My role consisted of designing the logo, photography, packaging, marketing materials. JIA aims to set the industry standard in dependability and affordability. I selected orange as the brand color because it gives you a sense of warmth and trustability. The typeface is a combination of fonts to reflect the numerous solutions JIA has for the customer's needs. Ultimately our campaign was successful at launch JIA bosted an impressive 300 units sold within the first month.