We are Young Life is Fun Branding

We Are Young Life Is Fun is a car accessory brand for the free-spirited driver that enjoys the open road. With this in mind, the guidelines suggested the logo had to read the entirety of the text "We are Young Life is Fun". I served as the art director of this project and ultimately ended up hand drawing and digitally rendering the logo on illustrator. I was inspired by Dukes of Hazzard and Vin Diesel in Fast and the Furious I wanted the logo to embody that same maverick rebel attitude they personified. Ultimately the launch was a success; We Are Young Life is Fun sold out within the first month.